Hi, I'm Lindsey.
My life’s essence is playing in the sun, asking deep questions, and picking fights over the Oxford Comma. [In favor, always.]
Writer and creative director leading digital-first campaigns. Yup! That sticky sweet spot is wellness, active lifestyle, and travel brands.
Annual reviews are cool because people talk about you. In this case, that’s a good thing. I've been recognized for creating lasting impact—as I elevate concepts, harness strategy to drive business results, and grow writers through flexible leadership. [For the unabridged list, hit up Love Notes.]
Fervently frolicking: 📍Longmont, CO.
Moments I’m proud of:
—Experimented with new tools (for the garden). Grew broccoli, watermelon, and stumpy carrots! [2025]
—Won awwwards Site of the Day for Lightship’s product + web launch. [Freelance, 2023]
—Guided a cohort of 6 freelance writers, then one joined the team full-time following my mentorship. [The Pro’s Closet, 2022]
—Concepted an email flow which drove $80k Revenue and $1,062 Avg. Order Value in first 2 weeks. [The Pro’s Closet, 2021]
—Led creative direction for campaign that grew IG Followers 139% in 3 weeks. [PeopleForBikes SBT GRVL, 2021]
—Rode a bike with my dog leashed to me, and neither of us wiped out. [My Neighborhood, 2019]
—Directed concepts, feedback, and process for 6 freelancers. Increased conversion from 0.6% to 2.5%. [Taos Bakes, 2019]
—Built a copy style guide in 12 hrs for Prevent Child Abuse Tennessee. [Make a Mark, 2018, Pro-bono]
—Led digital campaign that doubled Black Friday sales in primary category from previous year. [Land of a Thousand Hills Coffee, 2017]
—Concepted and wrote email series which converted 41% of subscribers to first-time donors. Featured by MailChimp. [Preemptive Love, 2017]
—Managed voice for email list that averaged 42% Open & 8% Click rate. [CreativeMornings Chattanooga, 2016]
