Hi, I'm Lindsey.
My life’s essence is playing in the sun, asking deep questions, and picking fights over the Oxford Comma. [In favor, always.]
Writer and creative director leading digital-first campaigns. For five years, I led voice at a digital creative agency, then spent five years in house and freelancing. Yup! That sticky sweet spot is wellness, active lifestyle, travel, and CPG brands.
Annual reviews are cool because people talk about you. In this case, that’s a good thing. I've been recognized for creating lasting impact—as I elevate concepts, harness strategy to drive business results, and grow writers through flexible leadership. [For the unabridged list, hit up Love Notes.]
Fervently frolicking:📍 Longmont, CO.
Moments I’m proud of:
—Won awwwards Site of the Day for Lightship’s product + web launch. [Freelance, 2023]
—Guided a cohort of 6 freelance writers, then one joined the team full-time following my mentorship. [The Pro’s Closet, 2022]
—Concepted an email flow which drove $80k Revenue and $1,062 Avg. Order Value in first 2 weeks. [The Pro’s Closet, 2021]
—Led creative direction for campaign that grew IG Followers 139% in 3 weeks. [PeopleForBikes SBT GRVL, 2021]
—Rode a bike with my dog leashed to me, and neither of us wiped out. [My Neighborhood, 2019]
—Directed concepts, feedback, and process for 6 freelancers. Increased conversion from 0.6% to 2.5%. [Taos Bakes, 2019]
—Built a copy style guide in 12 hrs for Prevent Child Abuse Tennessee. [Make a Mark, 2018, Pro-bono]
—Led digital campaign which doubled Black Friday sales in primary category from previous year. [Land of a Thousand Hills Coffee, 2017]
—Concepted and wrote email series which converted 41% of subscribers to first-time donors. Featured by MailChimp. [Preemptive Love, 2017]
—Managed voice for email list that averaged 42% Open & 8% Click rate. [CreativeMornings Chattanooga, 2016]
